The specific objectives of the study are the following:

• Given the Commission's twofold external communication purpose, namely general/strategic communication to the citizen and specialised communication to Commission's stakeholders, to analyse the Commission's existing communication objectives and priorities and to assess the adequacy, efficiency and effectiveness (impact) of the tools, structures and resources allocated to the achievement of the Commission's external communication objectives;
• To provide recommendations on how to improve the adequacy, efficiency and effectiveness (impact) of these tools, structures and resources.